What's happening in the world of Digital Engagement? Brought to you by Engagis.
The world of retail has changed as we enter 2022, and Engagis has identified 5 trends you need to be across in order to meet new customer demands and maximise the returns you generate from […]
Successful B2B Marketers turn their products into profit for their customers We’re all quite familiar with selling the benefits of a product rather than the features, and even turning this is to a customer value […]
Tablets and touchscreens are increasingly being used as a way of servicing or engaging customers, visitors and staff in retail stores, bank branches, showrooms, etc. Applications such as self-ordering kiosks, in-branch banking, surveys, visitor check-in […]
Or: Are you burning up money while you are sleeping? IT creates huge value for business and society, but is also a large consumer of power and materials. CIO’s and IT Managers have always been […]
Three new segments to frame your marketing plan: “Made, Make and Take” When we’re putting together a marketing plan we traditionally target segments based on industry vertical, company size, personas, geography, etc. But as you […]
A few years ago, LED digital signage was a bit of a novelty. Definitely niche. It produced bright and exciting images and was flexible in terms of format, but the image quality was poor and […]
Marketing people always seem ‘busy’. There’s always lots of ‘stuff’ to do and lots of stakeholders to keep happy. But being busy often stops us from taking a critical look at what we’re doing. Is […]
Commercial v Consumer screens Seven key considerations At Engagis, we work with a broad spectrum of customers – from large enterprise customers that want to create flagship retail spaces to small takeaway food outlets that […]
It’s easy to get fixated on ‘online marketing’ – and while it’s hard to believe, not everybody spends every waking hour looking at their mobile, tablet or desktop. When you look at your whole customer […]
Media Release: 10 July 2019 Sydney, Australia Today, Engagis is proud to announce the launch of StoryaTM which is a new content creation platform for digital signage. Storya helps organisations optimise their investment in digital […]
Engagis will be showcasing a range of innovative solutions at Healthweek 2019 (27-28 March, 2019, ICC, Sydney). Here’s a quick overview of the solutions you can see when you visit the Engagis booth. Virtual Reality […]
Media Release: 7 March 2019 Sydney, Australia Launched today, Engagis is proud to be one of three partners to bring the 3D Mazda Configurator (Mazda Retail Hub) to life in over 100 dealerships across Australia. […]
Digital signage is ultimately about content, messaging and communication, but many organisations that invest in digital signage networks are disappointed because of low-quality hardware, outages, a difficult to use content management system or support that’s […]
In the old days, it was simple. When you wanted to buy a new car, you took a deep breath and marched into your local dealership. You were greeted with a strong handshake and after […]
I am passionate about kiosks but it’s even more exciting when I hear how they are impacting our customers’ financial performance. I was catching up with a customer last week – they run health food […]
Recently I’ve had the pleasure of ticking off a couple of those classic ‘milestone’ purchases: a car and a house, and here I’d like reflect on my car buying experience. Traditionally, car dealers have focused […]
We are all familiar with kiosks in the form of ATM’s, information booths or even wayfinders but kiosks can be your silent salespeople, and it’s not just about taking the load off your sales staff, […]
The way people buy goods and services has changed with the advent of AI and bots. It has taught the commercial world that people love to talk. These technologies led to higher preference for brands […]
A successful digital content message is one that generates results. Getting your audience to pay attention to your content is only half the job and the other half is getting them to take action. On […]
Avatars are everywhere these days. These graphical representations are used in gaming, social networking, and even marketing to characterise humans in a virtual environment. Just around a week ago, Vodafone’s latest employee, Kiri, was introduced […]
Having a recognisable element remain consistently on your content can help you build trust around your brand, wherever it is published. This week on our vlog series, we learn the best practice in digital signage […]
Both ‘shrink’ or ‘grow’ retail strategies for bank branches can be enabled by digital media solutions With banking increasingly moving online, I am seeing banks choosing between two distinct branch strategies. One strategy focuses on […]
As technology progresses with time, we see a lot of restaurants embrace self-ordering kiosks. These happily cut long lines and wait times, especially for customers who come for the “fast” part of fast food. Some […]
Keeping screens interesting to your audience can be a challenge. Delivering the right content they care about at a certain moment helps you cut through the all noise and stay relevant. This week on our vlog series, […]
Because Engagis serves diverse market segments with a range of offerings, it’s a question we are constantly asking ourselves Our customers range from small businesses to large enterprises and our offerings start at individual screens […]
So often I hear stories about black screens, boring static content and reflective comments about the effectiveness of digital signage such as “why aren’t my screens bright enough”? To me, it’s a bit like a […]
Timing is everything, even for digital signage. To make sure your screens never go stale, you need the right strategy to create playlists, schedule, and forget whilst keeping up with your content calendar. This week […]
How long does content have to be on to make an impact? Getting playtime right makes your audience stop and stare, and make them remember better, too! This week on our vlog series, we learn […]
Getting around large facilities can be frustrating, especially for first-time visitors who are struggling to find their way quickly. You may have a concierge or overhead signages around, but the directions can be too confusing. […]
It’s not surprising that Adobe Symposium had a strong focus on digital and online, but it was really interesting to hear so many references to physical experiences. One example put forward was booking a holiday. […]
Traditionally, outdoor advertising – and billboards are the most obvious example – have played second fiddle to higher profile advertising such as TV, radio and even print. But as communication and advertising is becoming more […]
Using the right fonts for your digital signage content is imperative to the successful delivery of your message. The right type, weight, and size let you attract audience even from a distance! This week on […]
Is there an ideal typography for digital signage? It really depends on your screen. Chances are, when you bought it, you hadn’t really thought twice about what would play there. But it’s not too late. […]
Showing less on your content can be more effective and memorable – blank spaces lets you highlight what’s important and making your viewers think. This week on our vlog series, we discover the power of […]
When we talk of best practices in digital signage content, creativity and messaging are foremost in achieving success. But it’s equally important to show content at the right time and the right place to the […]
It’s one of my favourite movie scenes – where Dorothy finally meets the Wizard of Oz. A classic children’s story: Dorothy had been caught up in a tornado and found herself in a strange land […]
This post was initially posted on Realfiction’s blog on 16. August 2018. Helping major brands like Target, Domino’s, 7-Eleven and Bank of Queensland, Australia-based Engagis is indeed a frontrunner in creating personal customer connections. By […]
Museums are the custodians of the artifacts most valued by our society – but as people are becoming busier and more distracted, how can they attract people to come and see them, and how can […]
Visual content is 650% more engaging than plain text, tells stories in an instant, and even gets people to remember long after they’ve seen it. This week on our vlog series, we learn how […]
Home industry leaders meet consumers at eye level with AR, VR, and apps. This is how technology revolutionises homebuying – creating meaningful experiences to make faster decisions. Empower customers to design their own space using the […]
Animated content makes all the difference in getting people to pay attention to your digital signage, and even gets them to stay twice as long! This week on our vlog series, we learn how to […]
We’re all pretty familiar with screens – LCD screens – we buy them for domestic use and we see them all around us. For commercial applications, however, it’s not as simple as ordering and delivering […]
This is a question I’m often asked, and the answer is yes. Touch screen kiosks definitely have their place, and will do for a long time yet. Not only do kiosks have some distinct advantages, […]
There’s more to digital transformation than simply putting up screens. As more and more and more businesses are going online, brick and mortar stores are faced with the challenge to stay competitive in today’s digitally-inclined […]
Digital signage is only as effective as the content it displays. With the right strategy, you can emerge from the background, and attract and engage your target audience. Our vlog series takes you through the […]
There’s been a lot of talk over the past few years about smart this and smart that and the conversation seemed more aspirational than tangible, but now I am seeing customers starting to adopt ‘smart […]
When escaping to the snow for a weekend, I’ve often watched the procession of buses arrive at food and petrol service centres that you see along the major highways, and think about all the willing, […]
I remember, it was about 10 years ago, that I watched the slow demise of my local shopping strip. All the eager shoppers and browsers had migrated to the new shopping complex a few kilometres […]
Being responsible for the delivery and support for digital media solutions at Engagis, it’s critical that I have complete confidence in the components we source on behalf of our customers. To get an insider’s view […]
Why you need to become a store of the future? Last night I listened to to a really interesting webinar, hosted by PlanetRetail RNG, a consulting firm based on Europe. The webinar confirmed a lot […]
CRN: Failed tech supplier to MyGov, Myer snapped up by Microsoft partner A technology supplier that claimed MyGov and Myer among its clients has hit the wall with a trail of debts, while its customers […]
It’s tempting to think that the future of customer conversation and sales conversion is going to be entirely online. There are however more acronyms and buzz words being thrown around this arena than there are […]
Digital Transformation seems to be on everybody’s lips these days; from convenience stores building staffless stores, banks building retail stores, all the way through to pure play giants like Amazon building actual physical stores. Leveraging […]
A step forward for Australia Post Outlets After years of collaboration with Australia Post on Digital Transformation, Engagis were delighted to have the opportunity to upgrade their digital signage network. This project involved the migration […]
Key steps to raise awareness, educate & encourage customers to use self-service kiosks. The shopping experience is changing globally at an unbelievable rate; with customers able to buy via chat bots, apps, mobile websites, vending machines, kiosks & more – all without ever speaking to a person.
A review on the Concierge role. How technology is changing this from a customer experience & traffic management function to a core business driver of sales. Are you looking for ways to improve customer experience […]
3 easy ways to improve your content production for your digital media network Are you frustrated at how expensive & time consuming it can be to produce effective & attractive content for a digital media […]
Propelling an iconic Australian brand into the future Laminex, an Australian household brand known for its longstanding history and expertise as leading distributor and manufacturer in top quality decorative surfaces, was tasked with the challenge […]
First impressions are important. So are second, third and fourth; in fact in the digital age – every impression is an opportunity to establish a richer more satisfying engagement with a customer or potential client.