What's happening in the world of Digital Engagement? Brought to you by Engagis.
Successful B2B Marketers turn their products into profit for their customers We’re all quite familiar with selling the benefits of a product rather than the features, and even turning this is to a customer value […]
Three new segments to frame your marketing plan: “Made, Make and Take” When we’re putting together a marketing plan we traditionally target segments based on industry vertical, company size, personas, geography, etc. But as you […]
Marketing people always seem ‘busy’. There’s always lots of ‘stuff’ to do and lots of stakeholders to keep happy. But being busy often stops us from taking a critical look at what we’re doing. Is […]
It’s easy to get fixated on ‘online marketing’ – and while it’s hard to believe, not everybody spends every waking hour looking at their mobile, tablet or desktop. When you look at your whole customer […]